Privacy Policy

This Privacy Policy applies to products and services offered by us, and by using our services you agree and consent to the collection, use and disclosure of your information in connection with providing you our services.

What we collect and how we collect it

The personal information we collect about you depends on the dealings you have with us. Personal Information includes information about an individual who is reasonably identifiable. You generally have the option of interacting with us anonymously or using a pseudonym, however in some instances this may prevent us from being able to provide you with products and services, for an example where you place an order for products online.


The types of personal information we collect and use information depending on your interaction and transactions with us, including


General: What we collect

Contact name and details

Payment and transaction information including type, bank and credit card details etc

Delivery address or collection details

Your location details through your smart phone or device

Certain departments may request sensitive information such as skin type in cosmetics or size details in intimate apparel, in order to provide you with products or services

Video footage through closed circuit television (CCTV) website and technical information ie browser, websites visited, IP address, user and system preferences, device type etc

transaction, product, services and activity details of purchases, preferences and interactions

Details regarding participation in the VIVID one Program and programs operated from time to time

Details of your communications and interactions with us and our loyalty program, VIVID one

General: How we collect

when you attend a Vivid store or when you use or visit the Vivid website and related websites (ie Vivid Market, Vivid eBay store), social media platforms or App

Vivid ‘s online stores, social media platforms

make a purchase or place an order

Setup a Vivid Online account

transact including making a non‐cash payment, or request a service where we collect Personal Information such as pre-orders, lay-by etc

Leave products for assessment or repair

attend a Vivid function or event

create a gift registry or give registry with us

enter a competition or complete a survey

send us an enquiry or provide us with feedback

participate in a promotion, competition, or survey

you are involved in an incident

through motion detectors, sensors

when you join a mailing list

post a review, rating or comment on our website or social media page, or other user generated content on one of our websites or Apps

1.1  Collection of personal information by third parties


We may also collect personal information from third parties including public sources, Information service providers, providers who administer Vivid products and services such as payment cards and insurance and anyone authorised to act on your behalf.


Certain brands, businesses and third parties that operate in a Vivid store or online own the personal information you provide to them (eg when you join their mailing list, or recording your product preferences), and therefore have their own privacy policy which we encourage you to read before providing your personal information. Vivid is not responsible for the privacy practices of these third parties and this Policy does not apply to them. Certain third parties conducting health related services (eg breast screening, weight loss services, or optometry services) may collect sensitive information.


Where you provide personal information to our approved third parties (such as Vivid branded credit card provider), we may use this information to update and correct your details in your VIVID one account (including your Additional Cardholder).


You can help us keep your information up to date, by letting us know about changes to your details or by updating your account details by signing in.


1.2 Use of Cookies


Information is automatically collected through your use of the Vivid, The Vivid Market and VIVID one websites, Affiliates’ websites and Apps, electronic communications, through cookies. Cookies are small text files that websites or Apps may place on your computer or device. Generally, cookies are used to recognise repeat users of websites and remember user preferences. We may collect this information both anonymously and in relation to user accounts. Cookies are also used to allow the website to gain statistical information about your usage behaviour and aggregate data to allow Vivid to customise a user's experience on their websites. The information is used and disclosed by Vivid for purposes including statistical analysis and to assist Vivid to improve the functionality and usability of the website and our Apps.


Similarly, when you use Apps from Vivid, we may periodically collect and use technical data and related information (including technical information about your mobile device and system preferences), to facilitate the provision of software updates, software support and other services related to the Apps. Vivid may also make use of third parties who use cookies to serve ads to you based on your past visits and use of our website. This allow us to notify you of products or offers which we think you might be of interest to you. You can switch off cookies by adjusting the settings on your web browser.

Why we collect personal information

We collect your personal information to provide, administer, improve and personalise our products and services, and to support our business functions, including:

to provide you with products and services including any associated loyalty program or credit card services

to improve our service operations to enhance your customer experience

to manage and work with our service providers to fulfil your request for products and services such as processing transactions and payments, delivering products and services, providing refunds and discounts

to register and service your account, including your online account and VIVID one account and keeping your information up‐to‐date, and verifying your identity.

promoting and communicating Vivid products and services through direct marketing, events and competitions, public relations and social media. Vivid may also make use of third parties who use cookies to serve ads to you based on your past visits and use of our website. This allows us to notify you of products or offers which we think might be of interest to you

to communicate with you and perform research and statistical analysis, such as customer satisfaction and product and service improvement purposes, tailor products and promotional offers to you, usage behaviour and user experience for online and digital platforms to improve functionality and usability. This may include matching information we collect against other information held by third parties, partners and sellers that you have consented to share your information with (We may also use and disclose de-identified data for these purposes)

to conduct investigative, fraud and loss prevention activities to protect Vivid’s interests including protection of our stores, staff, customers, suppliers and merchandise (including theft and fraud prevention)

to respond to your query, feedback or concerns

responding to and interacting with regulatory bodies and relevant government agencies

general planning and administration, and as other required or permitted by law

We may also collect, hold, use and disclose personal information for other purposes explained at the time of collection or which are required or authorised by or under law, and for which you have provided consent.

Direct marketing, tech advertising and opting out

By providing your address, email address and contact number to Vivid or its related parties and partners, you consent to Vivid contacting you (and your VIVID one Additional Cardholder where related to our loyalty program) for the purposes set out above. We may send this information in a variety of ways, including by mail, email, social media, SMS, MMS, telephone and via Vivid Apps. You may prefer to provide to us your personal email address or mobile number rather than, for example, an email address accessible by your work colleagues.


If we send you direct marketing or send you electronic marketing messages based on your consent or as otherwise permitted by applicable law, you may, at any time, withdraw your consent or opt-out by

contacting our Customer Service team by email on

using the unsubscribe facility that we include in our electronic messages (eg email, SMS or MMS) to opt out of receiving those messages

Adjust the permissions and notifications on your smartphone or device to stop notifications and to opt-out from allowing Vivid’s mobile applications to access your device’s camera, microphone or location information

Sharing your personal information

We work with a number of suppliers that provide us with services to fulfil your request or carry out specific functions on our behalf, including:

contracted or approved third party service providers or contractors to provide you with products or services requested by you or may be of interest to you, to process your payment, to communicate offers and promotions to you, and for product development and product, service and market research

our loyalty program partners, suppliers and service providers

approved technology services including application and systems, cloud computing facilities, development and technical support, processing, storing, hosting, research and to analyse data

retail brands, suppliers and sellers who provide products and services within our stores, online platforms, Vivid Market and where products and services are provided on our behalf

business advisors, including lawyers, accountants, insurance, recruitment advisors and agencies, auditors or other professional service providers to the extent reasonably required

regulatory, investigative or government bodies to comply with applicable laws or respond to valid legal process such as a search warrant, a court order or a subpoena and fraud management

Some of our trusted service providers such as technology or data storage providers may be located outside of Australia including Japan, Singapore, India, Hong Kong, the Philippines, the United States of America and other countries or jurisdictions depending on the nature of the services those recipients provide to Vivid.

Protection of personal information

Personal information we hold can be in electronic or hard copy form, both onsite at a Vivid premises or with our trusted service provider. Any trusted service provider must observe and meet our information security requirements to minimise the risk of unauthorised access to, and loss, misuse or unapproved alteration of, personal information.

In addition we have a number of security controls in place and use a range of resources, process and technology controls to protect your personal information. For an example all Team Members are required and bound by internal information security policies including limiting and controlling access to systems that hold personal information.


While we endeavour to protect the personal information of users of our website, we cannot guarantee the security of information you disclose online. You disclose that information at your own risk. You should be aware that no method of transmission over the Internet or method of electronic storage is 100% secure. You can also help protect your personal information by keeping your account details confidential, access is limited and encourage you to use a unique and strong password, limit access to your computer and log out after use. If you become aware of unauthorised access, please let us know as soon as practicable.


5.1 Third party sites


We may display advertisements from third parties and other content that links to third-party websites. Links to third party sites that are not operated or controlled by Vivid are provided for your convenience. If you click on a third-party advertisement or link, you are leaving Vivid and any personal information you provide will not be covered by this Policy and Vivid is not responsible for the privacy or security practices of those sites. Third party websites should have their own privacy and security policies, which we encourage you to read before supplying any personal information to them.

Access and Correction

6.1 Access


If you would access to personal information we hold about you, please contact us on We will generally provide you with access to your personal information subject to some exceptions permitted by law. When making an access request, please provide as much detail as you can about the particular information you seek, in order to help us retrieve the information. We may ask you to verify your identity before proceeding with any request you make, this includes providing us satisfactory proof of identity as determined by us. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act or will contact you directly to seek your permission.


We may charge a reasonable fee to cover our reasonable costs of locating the information and providing it to you.


6.2 Correction


If you ask us to correct personal information that we hold about you, or if we are satisfied that the personal information we hold is inaccurate, out of date, incomplete, irrelevant or misleading, we will take reasonable steps to correct that information to ensure that, having regard to the purpose for which it is held, the information is accurate, up-to-date, complete, relevant and not misleading. If we correct personal information about you, and we have previously disclosed that information to another agency or organisation that is subject to the Privacy Act, you may ask us to notify that other entity. If so, we will take reasonable steps to do so, unless this would be impracticable or unlawful.


You should ensure that all personal information submitted to us is complete, accurate, true and correct. Failure on your part to do so may result in our inability to provide you with the products and services you have requested. A record of the changes made to your personal information may be noted in your account or filing. You acknowledge that there may be circumstances where Vivid is entitled to assume such accuracy and completeness and reserves the right to not correct personal information, where permitted under relevant laws.

Complaints or Questions

If you would like further information about how we manage your personal information, or if you have any queries relating to our Privacy Policy, or wish to lodge a complaint in relation to an alleged breach of the Privacy Act, please contact our Privacy Officer by:

Mail: Privacy Officer, Vivid International Pty Ltd, 171 Raleigh street, Carlisle WA 6101


We may ask you to submit your complaint in writing. We may discuss and share your complaint with our staff and our service providers and others as required and appropriate.


All complaints received by the Privacy Officer will be dealt with fairly and in a timely manner considering all the circumstances of the complaint. In most cases, we expect that complaints will be investigated and a response generally provided within 30 days of receipt of the complaint. If the matter is more complex and our investigation may take longer, we will contact you and advise you of this.

Updates to this Policy

Vivid may amend this Privacy Policy from time to time without notice. You should check this page regularly to take notice of any changes. The current version will be posted on our website and a copy may be obtained by contacting our Customer Service team.


This Privacy Policy and your use of Vivid’s services including the website is governed in all respects by the laws of Victoria, Australia and you agree to submit to the exclusive jurisdiction of the courts of Australia. Certain privacy laws in other countries provides you with certain rights in relation to your personal information that may not be covered under the Australian Privacy Principles. These include the right to erasure, rights to data portability and right to object. If you would like to exercise these rights and you reside in those countries you can do so by contacting our Privacy Officer by email at, who will assess your request.


For information about privacy generally, you may visit the Office of the Australian Information Commissioner’s website at